Barranquilla, Colombia · Global outlook

We build companies where culture, operations and intelligence meet.

ENT Group is a Colombian holding company creating, operating and scaling businesses across talent, hospitality and applied intelligence.

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ENT GroupVenture building / operating platforms / applied AI

What we do

From an early idea to an operating company.

We create businesses from the ground up, structure their operating models and connect talent, brands, technology and capital around opportunities with long-term potential.

The group

Three companies. One operating philosophy.

Capabilities

Strategy becomes valuable when it can operate.

Talent

Talent strategy & positioning
Representation & management
Brand partnerships & commercial development

Hospitality

Concept and experience development
Operating model & launch
Brand, guest and venue operations

Intelligence

AI opportunity audits
Workflow automation & agent systems
Implementation, governance & adoption

Selected ventures

Ideas we are turning into useful companies.

Styling technology

Sarti

A personal styling application that recommends looks according to climate, occasion and individual style.

Conversational AI

ZelaIA

A WhatsApp-based intelligent assistant designed to make artificial intelligence useful through a familiar interface.

Operating platforms

ENT Ventures

Hospitality concepts and talent partnerships built with disciplined operations, distinct positioning and long-term potential.

How we work

Ownership-minded. Globally informed. Built to last.

We work alongside founders, executives, brands, investors and strategic partners. Every engagement connects clear decisions with practical execution—from the operating model to the systems and people that make it real.

Discover

Design

Build

Operate

Founder

Carlos M. Pelaez Vigna

Founder & CEO · ENT Group

An operator and company builder with experience across global supply chains, business transformation, hospitality, talent management and applied artificial intelligence. Carlos founded ENT Group to turn multidisciplinary ideas into disciplined, scalable businesses.

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Start a conversation

Building something with long-term potential?

Tell us what you are building, where you are stuck, or what opportunity you want to explore.

contacto@entholding.com

LinkedIn ↗Instagram · @entgroupholding ↗